Branding Humanity

Branding Humanity
Author :
Publisher : Stanford University Press
Total Pages : 429
Release :
ISBN-10 : 9781503607279
ISBN-13 : 1503607275
Rating : 4/5 (275 Downloads)

Book Synopsis Branding Humanity by : Amal Hassan Fadlalla

Download or read book Branding Humanity written by Amal Hassan Fadlalla and published by Stanford University Press. This book was released on 2018-11-20 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Save Darfur movement gained an international following, garnering widespread international attention to this remote Sudanese territory. Celebrities and other notable public figures participated in human rights campaigns to combat violence in the region. But how do local activists and those throughout the Sudanese diaspora in the United States situate their own notions of rights, nationalism, and identity? Based on interviews with Sudanese social actors, activists, and their allies in the United States, the Sudan, and online, Branding Humanity traces the global story of violence and the remaking of Sudanese identities. Amal Hassan Fadlalla examines how activists contest, reshape, and reclaim the stories of violence emerging from the Sudan and their identities as migrants. Fadlalla charts the clash and friction of the master-narratives and counter-narratives circulated and mobilized by competing social and political actors negotiating social exclusion and inclusion through their own identity politics and predicament of exile. In exploring the varied and individual experiences of Sudanese activists and allies, Branding Humanity helps us see beyond the oft-monolithic international branding of conflict. Fadlalla asks readers to consider how national and transnational debates about violence circulate, shape, and re-territorialize ethnic identities, disrupt meanings of national belonging, and rearticulate notions of solidarity and global affiliations.


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I don’t claim to be a branding expert. I don’t build brands for a living and I haven’t spent years learning about logo design and color psychology. Howeve