In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyze

"In recent years, branded content and entertainment has become standard practice for brands, advertising agencies, and production companies. This volume analyse

In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creat

Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded