Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is th

In The Lincoln Enigma, Gabor Boritt invites renowned Lincoln scholars, and rising new voices, to take a look at much-debated aspects of Lincoln's life--includin

Business branding is big business - but the biggest growth area of branding and marketing today is personal branding. In this highly competitve business landsca

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried a