Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written

Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and

Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its role within

The Fundamentals of Typography offers an incisive guide to typographic theory and practice. Subjects include an introduction to the history of typography, the p

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a ran