This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and dig

The performing arts around the world need to develop their audiences, and arts marketing in the current mode has a limited ability to help. This book provides g

Drawing on unique multi-arts, multi-city scholarly research, Understanding Audiences for the Contemporary Arts makes a timely and urgent contribution to debates

This book asks that we consider the practices that facilitate audience participation on equal terms with other elements of the theatre maker's art; it offers a

What does theatre do for – and to – those who witness, watch, and participate in it? Theatre & Audience provides a provocative overview of the questions rai