An Analysis on Determinant Factors Which Influence the Ebanking Services Adoption

Download or read book An Analysis on Determinant Factors Which Influence the Ebanking Services Adoption written by Rajanibala Shah and published by . This book was released on 2019 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rationale: The development of Information Technology is turn out to be a vital issue to the prospect development of financial services industry particularly the banking industry. Consumers are attracted to these technologies because of increasing ease of use, convenience, and in some instances savings of cost. The banking service providers here are in fierce competition to grow & maintain their competitive advantage. To achieve this they are constantly focus on the development of new strategies and adoption of new technologies to differentiate it from other banks. So the aim of research is to find out the acceptance of internet banking amongst Indian Customers.Purpose: The numbers of Internet users have increased dramatically, but most of them are hesitant to provide sensitive personal information to websites because they do not trust ecommerce security. Therefore, customer adaptability is of utmost importance for successfully providing E-Banking services. So the study indicates the factors which are important while adopting E-Banking.Design/Methodology/Approach: The data is collected through self administered questionnaire. The sample size for the study was 160 respondents. Analysis has been done by using Chi-Square test, ANOVA followed by Multivariate technique like Factor Analysis.Findings: The factors for adopting E-banking services are Perceived Usefulness, Compatibility, Trust, Security, Privacy and Accuracy. Perceived ease of use is not that much important for them. And customer's adoptability is dependent upon the Age, Qualification and Occupation etc.Research Limitations/Implications: A key limitation of the study is sampling frame & Size. Based on literature review only few factors are considered, so study can be replicated with other factors.