Related Books
Language: en
Pages: 656
Pages: 656
Type: BOOK - Published: 2006-01-20 - Publisher: Cengage Learning
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new
Language: en
Pages: 668
Pages: 668
Type: BOOK - Published: 2009 - Publisher:
Language: en
Pages: 250
Pages: 250
Type: BOOK - Published: 2013-12-19 - Publisher:
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, SouthAfrican Edition provides a contemporary view of the role and importance o
Language: en
Pages:
Pages:
Type: BOOK - Published: 2013 - Publisher:
Language: en
Pages: 629
Pages: 629
Type: BOOK - Published: 2007 - Publisher: Thomson
This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and adver