Advertising Manager's Handbook
| Author | : Robert W. Bly |
| Publisher | : CCH Tax & Accounting |
| Total Pages | : 770 |
| Release | : 1999 |
| ISBN-10 | : 0137571887 |
| ISBN-13 | : 9780137571888 |
| Rating | : 4/5 (888 Downloads) |
Book Synopsis Advertising Manager's Handbook by : Robert W. Bly
Download or read book Advertising Manager's Handbook written by Robert W. Bly and published by CCH Tax & Accounting. This book was released on 1999 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: A desktop tool for marketing directors/managers, sales managers, product managers, advertising professionals, and anyone else involved in advertising management. The book shows how to plan, implement and manage an effective advertising programme.