Advertising in New Formats and Media
| Author | : Patrick De Pelsmacker |
| Publisher | : Emerald Group Publishing Limited |
| Total Pages | : 0 |
| Release | : 2016-04-06 |
| ISBN-10 | : 1785603132 |
| ISBN-13 | : 9781785603136 |
| Rating | : 4/5 (136 Downloads) |
Book Synopsis Advertising in New Formats and Media by : Patrick De Pelsmacker
Download or read book Advertising in New Formats and Media written by Patrick De Pelsmacker and published by Emerald Group Publishing Limited. This book was released on 2016-04-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice.