Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers loo

"Subliminal perception debunked, senior citizen advertising comes of age, Mona Lisa goes commercial, and male ad image changes are questioned! These and a host

Guide to advertising and pop culture posters in China from the early 1900s to the 1950s

The Rise and Spread of Advertising, Public Relations, Marketing and Branding.

This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popular