Advances in Advertising Research (Vol. 2)
| Author | : Shintaro Okazaki |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 483 |
| Release | : 2011-06-21 |
| ISBN-10 | : 9783834968548 |
| ISBN-13 | : 3834968544 |
| Rating | : 4/5 (544 Downloads) |
Book Synopsis Advances in Advertising Research (Vol. 2) by : Shintaro Okazaki
Download or read book Advances in Advertising Research (Vol. 2) written by Shintaro Okazaki and published by Springer Science & Business Media. This book was released on 2011-06-21 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.