Advances in Advertising Research IX

Advances in Advertising Research IX
Author :
Publisher : Springer
Total Pages : 354
Release :
ISBN-10 : 9783658226817
ISBN-13 : 3658226811
Rating : 4/5 (811 Downloads)

Book Synopsis Advances in Advertising Research IX by : Verolien Cauberghe

Download or read book Advances in Advertising Research IX written by Verolien Cauberghe and published by Springer. This book was released on 2018-07-04 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.


Advances in Advertising Research IX Related Books

Advances in Advertising Research IX
Language: en
Pages: 354
Authors: Verolien Cauberghe
Categories: Business & Economics
Type: BOOK - Published: 2018-07-04 - Publisher: Springer

DOWNLOAD EBOOK

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It
Advances in Cancer Research
Language: en
Pages: 0
Authors:
Categories: Medical
Type: BOOK - Published: 2018-01-24 - Publisher: Academic Press

DOWNLOAD EBOOK

Advances in Cancer Research, Volume 137, the latest release in this ongoing, well-regarded serial provides invaluable information on the exciting and fast-movin
Plant Innate Immunity
Language: en
Pages: 795
Authors:
Categories: Science
Type: BOOK - Published: 2009-09-16 - Publisher: Academic Press

DOWNLOAD EBOOK

Plant innate immunity is a collective term to describe a complex of interconnected mechanisms that plants use to withstand potential pathogens and herbivores. T
Announcement
Language: en
Pages: 1050
Authors: Columbia University. Summer Session
Categories:
Type: BOOK - Published: 1922 - Publisher:

DOWNLOAD EBOOK

Principles of Integrated Marketing Communications
Language: en
Pages: 529
Authors: Lawrence Ang
Categories: Business & Economics
Type: BOOK - Published: 2021-02-23 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertisi