A Strategic Analysis of Chinese Airline Industry under Online Environment

Download or read book A Strategic Analysis of Chinese Airline Industry under Online Environment written by Hang Liu and published by Scientific Research Publishing, Inc. USA. This book was released on 2018-03-29 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: The boom of internet is causing another industrial revolution. It is necessary for Chinese airlines to develop E-business in order to keep their competitive advantages. China Southern Airlines is the first Chinese airlines to enter E-business sector and is fairly successful in Chinese civil aviation market. However, comparing with British Airways, current E-business strategy in this company quite falls behind. After a strategic analysis, it is clearly that E-business is a profitable strategy for China Southern Airlines and should be applied further. It is quite urgent for China Southern Airlines to enlarge and improve its E-business strategies so that it can consolidate its leading position in this market segment. Therefore, some reasonable future strategic choices are put forward and a recommendation is given. On the other hand, the explosion of Chinese economy provides a rapid growth of air traffic world widely. British Airways and other foreign airlines would increase their profits significantly from Chinese air market.