A Risk-Benefit Perspective on Early Customer Integration
| Author | : Christoph Kausch |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 253 |
| Release | : 2007-08-02 |
| ISBN-10 | : 9783790819625 |
| ISBN-13 | : 379081962X |
| Rating | : 4/5 (62X Downloads) |
Book Synopsis A Risk-Benefit Perspective on Early Customer Integration by : Christoph Kausch
Download or read book A Risk-Benefit Perspective on Early Customer Integration written by Christoph Kausch and published by Springer Science & Business Media. This book was released on 2007-08-02 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.