A Research Agenda for Place Branding
| Author | : Dominic Medway |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 224 |
| Release | : 2021-04-28 |
| ISBN-10 | : 1839102845 |
| ISBN-13 | : 9781839102844 |
| Rating | : 4/5 (844 Downloads) |
Book Synopsis A Research Agenda for Place Branding by : Dominic Medway
Download or read book A Research Agenda for Place Branding written by Dominic Medway and published by Edward Elgar Publishing. This book was released on 2021-04-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the 'reset button' on such activity and fully reconsider its purpose and goals.