101 Ways to Get Lucky

Download or read book 101 Ways to Get Lucky written by Wayne Ens and published by Essence Pub. This book was released on 2001-06-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: There have been countless books written about selling, and almost as many written about advertising...101 Ways to Get Luckier is one of only a handful of books written about the modern art of selling advertising. As seen through the eyes of a thirty-year award-winning multi-media sales leader, you will be enlightened and entertained by the author s refreshing perspectives on how to have more fun and be more successful in your advertising sales career. You ll enjoy stories like these: #04 - A Lesson in Pavement - tells the true story of how the author came to have the confidence to demand bigger ad budgets. #22 - Sheep Syndrome - helps you understand why clients do what they do, and why they shouldn t do it! #32 - Eight Hundred Cases of Beer - teaches you to understand the real meaning of market share. #56 - The Rule of 250 - reveals the formula for calculating advertising s role in powerful, word-of-mouth campaigns. #84 - The Bill Cosby Package - underscores how to make presentations that are more meaningful to your clients. #94 - Canadians Live in Igloos, Don t They? - unveils how to help you find your natural ace. BONUS! Story #88 - Pay Yourself First - comes with a money-back guarantee...practice its lesson, and if you are not completely satisfied, the author will refund what you paid for this book! (When was the last time you read a book with a money-back guarantee?)