Are you unsure what your report should look like or how you’ll ever finish it in time? Are you freaking out about starting on an extended piece of writing? He

A useful handbook, this text presents guidelines frequently followed by writers of reports of empirical research designed for publication in scientific business

• Designed for students who will be writing research proposals, reports, theses, and dissertations. • The 15 chapters cover 191 guidelines for effective sci

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date marke