Introductory, theory-practice balanced text teaching the fundamentals of databases to advanced undergraduates or graduate students in information systems or com

Subject coverage: general administration & management, consumerism, economics, marketing, PR & advertising

An updated, introductory management book which discusses object oriented data modeling and client server platforms. KEY FEATURES: It explores management and des

The aim of this work is to provide a correct and up-to-date understanding of the practical aspects of crucial, yet little- understood core database issues. The