This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of resear

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern con

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving natur

"Wine and Society: The social and cultural context of a drink examines the cultural forces which have shaped both how wine is made and the way in which it is co