This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studi

This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studi

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving natur

With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical

This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robot