Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strat

The Oxford Handbook of the Study of Religion provides a comprehensive overview of the academic study of religion. Written by an international team of leading sc

Traditioned innovation is a habit of being and living that cultivates a certain kind of moral imagination shaped by storytelling and expressed in creative, tran

Technology refers to any set of standardised procedures for transforming raw materials into finished products. Innovation consists of any change in technology w

Fashion in India is distinctly unique, in its aesthetics, systems, designers and influences. Indian Fashion is the first study of its kind to examine the social