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As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve
Actionable Web Analytics
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Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just
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Cult of Analytics
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'Cult of Analytics' enables professionals to build an analytics driven culture into their business or organization, turning tried & tested tactics into an actio