Neon signs turned North America's roadside into a luminous wonderland in the mid-20th century. These unforgettable depictions of exploding bowling pins, crashin

"What constitutes a great sign? For me it's an elusive synchronicity of color, shape, typography, and iconography, enhanced by authenticity and eccentricity. Si

A terrific, lavishly illustrated look at the fascinating world of American roadside signs.

Without neon, Las Vegas might still be a sleepy desert town in Nevada and Times Square merely another busy intersection in New York City. Transformed by the ins