This book provides rich new empirical evidence on green business as it examines its variation between industries and nations, and over time. It demonstrates the

With environmental concerns a top issue for consumers everywhere, the green market is the next big boom industry for entrepreneurs looking to make money—and m

Why Understanding Green Business? With every new day society has become more aware of the increasing threats to the globe due to the non-environmentally friendl

This book explores the history of green entrepreneurship since the nineteenth century, and its spread globally in industries including renewable energy, organic