Understanding Consumer Decision Making
| Author | : Thomas J. Reynolds |
| Publisher | : Psychology Press |
| Total Pages | : 463 |
| Release | : 2001-05 |
| ISBN-10 | : 9781135693169 |
| ISBN-13 | : 1135693161 |
| Rating | : 4/5 (161 Downloads) |
Book Synopsis Understanding Consumer Decision Making by : Thomas J. Reynolds
Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.