Brings together an introduction to academic study of audiences as 'readers' of films and an investigation into how the film industry perceives audiences as part

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of

Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructive

Looks at the often secretive process of audience testing Hollywood movies and how it can help shape movies, with first-hand accounts from directors such as Ron

"This timely volume engages with one of the most important shifts in recent film studies: the turn away from text-based analysis towards the viewer. Historicall