This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economi

This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economi

This work presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economi

Against a backdrop of economic uncertainty caused by a shift toward protectionism and the COVID-19 pandemic among other issues, this book suggests that internat

This book explores tensions in global trade by examining the role of experts in generating, disseminating and legitimating knowledge about the possibilities of