Marketing Tourism Destinations
| Author | : Ernie Heath |
| Publisher | : John Wiley & Sons |
| Total Pages | : 242 |
| Release | : 1992-02-14 |
| ISBN-10 | : MINN:31951D00897326O |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Marketing Tourism Destinations by : Ernie Heath
Download or read book Marketing Tourism Destinations written by Ernie Heath and published by John Wiley & Sons. This book was released on 1992-02-14 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.