The Branding of Tourist Destinations
| Author | : Mark Anthony Camilleri |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 262 |
| Release | : 2018-12-04 |
| ISBN-10 | : 9781787693739 |
| ISBN-13 | : 1787693732 |
| Rating | : 4/5 (732 Downloads) |
Book Synopsis The Branding of Tourist Destinations by : Mark Anthony Camilleri
Download or read book The Branding of Tourist Destinations written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2018-12-04 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.