A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailin

A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailin

Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is

INSTANT NEW YORK TIMES BESTSELLER “Most appealing... technical accuracy and lightness of tone... Impeccable.”—Wall Street Journal “A porthole into anoth