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There Is No B2B Or B2c
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As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dial
Boring2Brave
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Authors: Mark Choueke
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Hello. You’re a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What’s that? “Whatever the sales team needs to close
Shareology
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USA Today Bestseller: A top social media strategist explores how human connection drives success. Technology continues to evolve and make our lives busier and m
The B2B Social Media Book
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Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to d
Lean B2B
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Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products a