Related Books

The Value of Luxury
Language: en
Pages: 431
Authors: Beata Stępień
Categories: Business & Economics
Type: BOOK - Published: 2020-10-12 - Publisher: Springer Nature

DOWNLOAD EBOOK

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies ha
Strategic Luxury Management
Language: en
Pages: 227
Authors: David Millán Planelles
Categories: Business & Economics
Type: BOOK - Published: 2021-11-22 - Publisher: Routledge

DOWNLOAD EBOOK

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of l
Deluxe
Language: en
Pages: 396
Authors: Dana Thomas
Categories: Social Science
Type: BOOK - Published: 2007-08-16 - Publisher: Penguin

DOWNLOAD EBOOK

“With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a cris
The Luxury Strategy
Language: en
Pages: 408
Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 2012-09-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No
Luxury Marketing
Language: en
Pages: 387
Authors: Klaus-Peter Wiedmann
Categories: Business & Economics
Type: BOOK - Published: 2012-11-10 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

​ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in