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Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing thes
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This book organizes entrepreneurship theory in a way that constitutes a new body of knowledge, which is Informational Entrepreneurship. It can serve as a basis
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ÔThe strength of this book is: It is pitched at a level suitable for students. . . who just want to go out and found their own businesses (or think that they d