The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy product

Finally The complete, ultimate marketing guide. Successful Marketing: Secrets & Strategies provides entrepreneurs and small business owners with everything they

This book shows the reader how to take timeless storytelling structures and make them immediate, now, for fiction that's universal in how it speaks to the reade

"Includes exclusive online content"--Cover.

Grow your own business with the oldest, best, and most effective marketing method in the world--word of mouth.