This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approa

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In t

A practical step-by-step guide to the art and science of building brands without the fluffy nonsense and BS. As one of the author's clients put it, "Forget the

Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience work

The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about mark