The Rx Factor
| Author | : Pavan Choudary |
| Publisher | : SAGE Publications Pvt. Limited |
| Total Pages | : 0 |
| Release | : 2002-02-04 |
| ISBN-10 | : 0803993781 |
| ISBN-13 | : 9780803993785 |
| Rating | : 4/5 (785 Downloads) |
Book Synopsis The Rx Factor by : Pavan Choudary
Download or read book The Rx Factor written by Pavan Choudary and published by SAGE Publications Pvt. Limited. This book was released on 2002-02-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique book, Pavan Choudary addresses the problems of marketing in the Indian pharmaceutical industry providing creative and alternative marketing ideas, some of which challenge the commonly accepted concepts.