It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Desp

It is commonplace for today¿s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despi

International Business is a well-established research field, in which regionalisation has gained prominence in the last decade. Because Europe is a market that

The Routledge Companion to the Makers of Global Business draws together a wide array of state-of-the-art research on multinational enterprises. The volume aims

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its