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Language: en
Pages: 402
Pages: 402
Type: BOOK - Published: 2011-08-17 - Publisher: McGraw Hill Professional
The essential guide to seamless product management for today’s fluid, unpredictable business world Long considered the most useful and insightful guide of its
Language: en
Pages: 144
Pages: 144
Type: BOOK - Published: 2018-03-05 - Publisher: Createspace Independent Publishing Platform
"Product management isn't about you and it isn't about your product. It's about solving problems for your customers, creating a solution, and taking it to marke
Language: en
Pages: 316
Pages: 316
Type: BOOK - Published: 2017-05 - Publisher:
"Nobody asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Eng
Language: en
Pages: 312
Pages: 312
Type: BOOK - Published: 2000 - Publisher: McGraw-Hill Companies
"This revised and updated edition fully integrates the Internet and other digital technologies into the product manager's portfolio of tools. The book includes
Language: en
Pages: 409
Pages: 409
Type: BOOK - Published: 2005-11-28 - Publisher: McGraw Hill Professional
Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strate