This workbook now has over 250 student activities designed in a worksheet form. This means that you can print or photocopy pages for students and use them in cl

Companion to ""SMART Marketing - 7 Easy Steps to More Sales,"" this workbook sets out in workshop form, the seven steps of SMART Marketing. 1 Identify your REAL

This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many

The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking

Used by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition ha