A guide to the powerful, proven method of strategic planning for top profitability. Illustrated.

This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study

The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible fo