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Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to t
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This book provides an in-depth analysis of strategic positioning efforts of firms in the German consulting market. In his work, the author applies strategic gro
The New Positioning: The Latest on the World's #1 Business Strategy
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In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how
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To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their custo
Strategic Marketing
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This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of ma