"Modern market research has made significant progress in pushing the envelope of analytical models of consumer behavior, but common and highly visible marketing

Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horr

At the end of the twentieth century, Britain was a consumer society. Commerce, intoxicating and addictive, had almost entirely colonized modern life. People wer

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Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe