The march of the internet into retail is relentless. Online is where customers spend their time and, increasingly, their money. The internet is also changing. T

The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for mul

The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mo

The COVID-19 pandemic has shocked every part of society. The rise of businesses to the important task of improving sustainability and responsibility has been in

In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of