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Language: en
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Language: en
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Type: BOOK - Published: 2019-08-08 - Publisher: Routledge
Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketin
Language: en
Pages: 308
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Type: BOOK - Published: 2012-03-08 - Publisher: Pelican Publishing Company, Inc.
A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for
Language: en
Pages: 582
Pages: 582
Type: BOOK - Published: 2015-06-19 - Publisher: CRC Press
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of enter
Language: en
Pages: 578
Pages: 578
Type: BOOK - Published: 2019-05-30 - Publisher: Routledge
In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film,