One of the most influential sportsmen of the late 20th century, Johnny F. Bassett's marketing wizardry belied his impact on professional hockey and football. A

One of the most influential sportsmen of the late 20th century, Johnny F. Bassett's marketing wizardry belied his impact on professional hockey and football. A

John White Hughes Bassett is an extraordinary figure in Canadian public life, a man who's been at the centre of politics, sports, the media and business for ove