The Integration of Sponsorships Into the Traditional Marketing Mix: an Investigation of Corporate Sponsorship Practices and Emerging Trends in Sports Marketing Sponsorships
Author | : Janet L. Abbazia |
Publisher | : |
Total Pages | : 82 |
Release | : 1997 |
ISBN-10 | : OCLC:1097370251 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Book Synopsis The Integration of Sponsorships Into the Traditional Marketing Mix: an Investigation of Corporate Sponsorship Practices and Emerging Trends in Sports Marketing Sponsorships by : Janet L. Abbazia
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