As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey

The definitive guide to PR and communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehen

In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is g

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and gra

As the media grow more ruthless, the role of public relations becomes increasingly complex and critical. Savvy business people know that how a company conveys a