Discusses how to use the rules of strategy for sucess in business.

“We are at our best when we know where we are going and why, and when we operate from a sense of our unique purpose.” —George Bernard Shaw You can’t do

A comprehensive insight into the golden rules for providing outstanding customer service experience to customers who know the brand by its people. Besides provi

When young and adventurous archaeologist Alex Carter stumbles upon an ancient map in a dusty old bookshop, he embarks on a thrilling quest to uncover the legend

A simple guide to using the basic principles of strategy to build a successful business, this book reduces hundreds of pages of business strategy into nine easy