This is the first book that comprehensively describes the history of the game software industry in Japan. A major objective here is to identify the key determin

This is the first book that comprehensively describes the history of the game software industry in Japan. A major objective here is to identify the key determin

A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability

Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product

The authors show how to "manage" ingenuity--and "manufacture" the next great idea, in other words they tell what managers need to know about how artists and hig