This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor

Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the fron

Hundreds of potential entrepreneurs investigate franchising every year, but this enormous business opportunity remains hugely misunderstood. Franchising: Pathwa

A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the